After working in various industries for large Corporations there are many stories to tell and experiences to share.
If you are looking for digital consultancy services to compete against a fast-changing market situation where Covid-19 pandemic turned out to become a massive unplanned digital transformation program around the world and you are struggling not to lose share of voice towards your target audiences, I am happy to provide my professional expertise and guide you through the jungle of Marketing Technology Stack and identify what might be applicable for your industry along with a strong business case.
Considering the digital challenges such as data privacy & channel preferences, community & collaboration as well as intelligent demand response and adequate personalized communication, I am confident to provide an efficient way for your required solution to unlock your path for omni-channel communication.
In my previous professional career steps I gathered expertise on product, process, and built relationships within below mentioned companies through various industries such as utilities, transport and logistics, R&D authorities, TeleCommuncation and finally Health Care Life-Science Sector:

• Development of internal web data bases for plasma/nano technologies to avoid double funding in same R&D topics between France & Germany approval offices (BmBf-TZ)
• Creation of an in-house web department (https://www.vditz.de/publikationen/)
• Co-writer of „PlaTA“ published by VDI-Technologiezentrum, Düsseldorf and the Forschungszentrum Jülich GmbH (Raabe Verlag ISBN 3-88649-342-3)
• Programming web site for “www.novento.de”
• IT support for Windows NT
• Acquisition of business customers
• Acquisition of business customers
• Support of business customers concerning internet products and internal internet trainings
• Development of an own web server for www.gtllimited.com
• Manage email marketing, concept for e-commerce of ISP
• Products such as IPASS Access, Co-location, messaging
• More sales insights with GIS – Geo-Data-Information-System to improve sales preparation
• Responsible to ensure business continuity of critical Non-SAP web applications with over 300 million transactions per anno without paying additional SAP OpenHub licenses from over 500k€ (productive use over 10 years)
• Steered, monitored & ensured quality of French, German, English web development teams. Results were reported to executive committee
• Led company-wide intranet project in over 12 countries with Mediapps, France, and established knowledge management for sales and product management.
• Responsible to manage 1.3 Mio € Euro B2B customer Portal Project, changing Hosting Partner to OEDIV (Dr. Oetker), transferring web platform from Mediapps.
• B2B customer eReporting available to check the fuel and toll transactions online in gated area
• Extranet to SAP Netweaver Portal with KM* as repository, using VANTAio (BTEXX) for user-friendly external facing for Content Managers www.dkv-euroservice.com
• Negotiated SAP price discount of 400k€ (external community Member) to use SAP Portal and avoided
500k€ SAP Agency licenses so that B2B customers don´t need an advanced SAP User license to retrieve SAP invoice data via B2B Extranet (online transaction manager)
• Steered rollout of eon.com with new CMS FirstSpirit / SAP Portal (online master template – one voice strategy)
• Responsible for IT project for annual sustainability report incl. Sustainability ratings (DowJones, CDP* Carbon & Water) with E.ON Board attention
• Created e-commerce idea for retail customer to monitor energy consumption via mobile camera
• Developed idea with Geofencing via GoogleMaps to improve customer targeting on PV (solar) products from E.ON incl. financial customer debit plans
• Responsible to lead taskforce for root-cause analysis to solve operational performance latencies on www.eon.de during important marketing campaign
• Nominated to create new business idea “LEAF – affiliate marketplace using sustainability performance data” to establish affiliate service with E.ON Board attention
• Steered six years seven senior architects disciplinary to guide project advisory board assessments (only > 500k€)
• IT Due Diligence of an e-commerce Start-Up, Investment volume 80 Mio €
• Negotiated with SapientNitro for E.ON`s AEM Web platforms to avoid one-off penalty costs of 0.5 Mio €, contract maintenance volume 1.8 Mio € due to early cancellation
• Responsible to create open vendor AEM architecture
• Migration from Epi CMS towards central Adobe platform for E.ON Sweden
• Created E.ON Role model concept for Technical Architects, Project Architects, Enterprise Architects
• Digital Marketing Campaign with before, during and after a congress to promote new product launch with DMP
• Turn-around of the German digital project on MCM* with Adobe Consulting after two years of vain implementation with AEM*/Campaign, via quality audit and testing plan. This development was the basis for AbbViePro Global Template set which then was rolled out to multiple countries world-wide.
• Architecture and SDLC guidance for Mobile App to monitor Morbus Crohn* patients with Austrian laboratory via Calprotectin test
• Disciplinary steering of four BTS Brand Managers and three technical Experts
• Technical Lead with 30 developers for Platform Services to target Health Care Professionals & Pharmacists in IT, FR, UK
• Develop Doctor´s customer journey with In-field team for www.abbviepro.com – Multi-Brand Global HCP Portal for HCPs
• 1st Digital Product Leaflet with EMA* approval for new medicine “Skyrizi”
• Development of a digital Widget for Patient dosing scheduler about “Skyrizi”
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• Responsible for persona Platform with Heroku Connect & SalesForce OrgUnit and bi-directional SF workflows, consider upcoming SFDC Lightning Experience
• Responsible to define MCM* architecture for patient, HCP/HCO with enterpriseservice bus, central IAM, Analytics
• Negotiate global MSA, SLA and BLA following Software-Product-Life-Cycle with Adobe Managed Service, Agencies and Integrators for SFDC/Heroku & AEM
• Write tender document about Target Operating Model for Veeva CRM
• Write tender document for HCP Portal
• Moderate the tender process with separate vendor Q&A Sessions
• Data switch from Veeva OpenData to IQVia OneKey©
• Manage the legal contracts and procurement negotiations for all Omni-channel vendors with General Contractor responsibility for end-2-end ownership during Operations
• Responsible for the MCM Platform with all vendors together with IT & Brands
• Digitalization of procurement process for HCP self-service onboarding as supplier
• Responsible for weekly Advisory Board with Data Privacy, legal, Pharma Compliance GxP
• Governance to ensure global Omni-Channel capability usage in the countries
• Manage Design, Plan and Execution of Marketing Automation Platform for HCP User Journeys
• Responsible for Clinical Trial Finder with Clinical Ops and Marketing
• Design, Plan and execute the Master Data Governance Strategy for KOL-Profiling & Segmentation used by Medical and Commercial Affairs
Do not hesitate to ask for a short opinion, if you think I can support your next challenge to come.